Online gaming supplier GAN and Penn National Gaming launched Penn’s MyChoice-branded social casino app, powered by GAN’s Simulated Gaming product, today (20 August).
The app is integrated with Penn’s MyChoice player loyalty program, which currently boasts more than 20m members, allowing members of the program to earn loyalty points by playing games on the app.
“The combination of GAN’s great team and proven ability to deliver quality products makes them an ideal partner for Penn,” Jon Kaplowitz, head of Penn National Gaming’s Penn Interactive division, said.
“Our MyChoice social casino app will be a fun, free-to-play casino experience, and will allow our MyChoice members to continue to earn valuable loyalty points from the comfort of their homes.”
Penn National Gaming is now GAN’s 17th and largest social gaming client in the US.
“We are proud to have been selected by a genuine giant of gaming to upgrade their long-standing B2B social casino offering with a uniquely diverse simulated gaming content portfolio accessed via an enhanced custom front-end development and a full integration into Penn National’s market leading reward program, leveraging our unique patented technical capability to deliver on-property to online convergence for their carded patrons,” Jeff Berman, chief commercial officer of GAN, said.
Berman added that he hoped the partnership could be a step on the path to a real-money deal between the operator and supplier.
“We hope this marks the beginning of a partnership that may grow beyond the opportunity of social gaming for GAN,” he said.
Earlier this week (19 August), GAN launched its social gaming product for tribal operator Laguna Development Corporation’s (LDC) Route 66 Casino property near Albuquerque, New Mexico. GAN said the deal includes an option to also supply LDC with online sports wagering.