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GAN and Wynn agree 10-year Michigan platform deal


GAN and Wynn Resorts have agreed a 10-year agreement in which the supplier will provide its online betting and igaming platform to the operator for its Michigan operations.

GAN said it expects it will be ready to launch Wynn’s online betting and gaming products once the verticals are permitted in Michigan, which it anticipates to be in November 2020.

Last month, the Michigan Gaming Control Board held a meeting on proposed online betting and gaming regulations for the state. The rules will now be submitted to the state’s Office of Administrative Hearings and Rules and Legislative Service Bureau for final review.

The deal will see Wynn use GAN’s platform software as well as its reward program integration system. GAN will also publish third-party sports betting content, which it said would be augmented by Betbull, in which Wynn has owned a 22.5% stake since 2018.

“We look forward to powering the Wynn brand in Michigan with our highly optimized technology platform and enabling Wynn to efficiently invest their marketing capital to attract loyal sports betting and iGaming players,” Jeffrey Berman, chief commercial officer at GAN, said. 

“We are pleased to onboard Wynn, with its national casino brand and substantial Michigan-region patron base, as a major operator client and are excited at the opportunity presented by potential roll-outs in multiple additional states in the future.”

The deal is also part of a market access agreement between Wynn, GAN and the Sault Saint Marie Tribe of Chippewa Indians, which operates five casinos under the Kewadin Casinos brand in Michigan.

In August, Wynn announced a net loss of $1.04bn for the first half of the year, after the novel coronavirus (Covid-19) pandemic forced the temporary closure of its venues in the US and Macau.