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GAN launches social casino with California’s Agua Caliente


GAN has rolled out its free-to-play Simulated Gaming product for Agua Caliente Casinos, the Californian casino business owned by the Agua Caliente Band of Cahuilla Indians.

The Play Agua social casino website and accompanying mobile application will enable players in the state to access a range of free-to-play casino games.

The new offering will be integrated with the ACE Club, Agua Caliente’s loyalty program, while GAN will also provide acquisition and retention marketing services as part of the agreement.

The Agua Caliente Band of Cahuilla Indians operates three casinos in California; Agua Caliente Casino Palm Springs, Agua Caliente Resort Casino Spa Rancho Mirage and the new Agua Caliente Casino Cathedral City, which is due to open later this year.

“GAN’s custom front end development and speed of delivery made them the right partner to introduce Play Agua,” Agua Caliente Casinos’ chief information officer Bill Oliver said.

“We look forward to delivering existing and new customers with a seamless experience across all platforms, and are proud to have partnered with the industry’s leading provider.”

GAN’s chief commercial officer Jeff Berman added: “Our new partnership with Agua Caliente Casinos will help them provide an enhanced social casino gaming experience and gain awareness and exposure to new states.

“We look forward to expanding our partnership and growing with Agua Caliente over the next several years.”

The launch comes after GAN earlier this month also rolled out a new simulated sports betting experience with Jack Entertainment in Ohio, in anticipation of the state legalizing real-money sports wagering.