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GAN partners with Michigan’s biggest casino ahead of online launch


GAN has expanded its presence in Michigan after partnering with the state’s biggest gaming location, Soaring Eagle Casino & Resort.

The content and technology supplier will provide its GameStack enterprise software platform onto the client’s infrastructure deployed on-property at the 210,000 square-foot casino facility.

GAN will also collaborate with the and operate the Saginaw Chippewa Indian Tribe of Michigan-operated casino to design and develop its iGaming and sports betting front-end web application together with counterpart native Apple iOS and Android apps. GAN will deploy its iBridge Framework to optimally monetise the Soaring Eagle patron database and leverage its on-property retail loyalty program.

The announcement marks GAN’s fourth client in the state of Michigan, where online betting and gaming launched earlier this year, and ninth client for real money igaming and online sports betting in the US.

Dermot Smurfit, chief executive of GAN, said: “We are thankful for Soaring Eagle’s confidence in our B2B platform offering and the opportunity to partner together. We look forward to powering the Soaring Eagle brand in Michigan with our highly optimised technology platform and enabling them to efficiently attract loyal sports betting and iGaming players.

“The Michigan market is off to a great start with expectations that it will surpass $1bn in gross operator revenue in its first 12 months of operations. Given Soaring Eagle’s strong brand, sizeable database and experience, we expect them to capture their fair share when they launch this fall.”

GAN said its new client represents the core customer constituency in the US – major regional casino operators, both tribal and commercial – seeking access to a fast-to-market deployment of a proven enterprise technology solution for launching and developing a competitive product offering across both iGaming and sports betting.

GAN announced its plans to enter the Michigan real money market more than a year ago when it partnered with the Sault Tribe of Chippewa Indians and an anonymous casino client.

David Charles, chief operating officer of Soaring Eagle, said: “We are excited to leverage GAN’s proven Michigan platform capability and expertise to introduce an exciting online casino and sportsbook, which will allow us a new way to engage with our patrons.

“GAN has a proven solution and has demonstrated their ability to bring their platform to market quickly in Michigan. We look forward to collaborating with the team at GAN and our shared future together.”