Gambling software provider GAN has agreed a deal to support Cordish Gaming Group, the global gaming division of Cordish Companies, with the launch of its new online gambling offering in Pennsylvania.
Under the agreement, GAN will act as the enterprise software platform provider to power the PlayLive! branded website and mobile app that are due to launch in the state later this year.
Customers will have access to a range of slots, table games and non-traditional online gambling games, as well as the ability to register for the Live! Rewards Players Card that can also be used at two soon-to-open land-based casinos in the state.
Cordish Gaming’s new Live! Casino & Hotel in Philadelphia, as well as the Live! Casino near Pittsburgh, are both scheduled to open before the end of 2020.
Live! is an existing client of GAN’s free-play casino product, Simulated Gaming, having rolled out the solution for its Live! Casino & Hotel at Arundel Mills in Hanover, Maryland.
“With our established relationship, GAN was the logical provider of our enterprise platform for launching real money internet gambling and offers Cordish the ability to extend on-property rewards into the online channel, which has been shown to increase loyalty amongst players of Simulated Gaming,” Cordish Gaming Group president Robert Norton said.
GAN chief executive Dermot Smurfit added: “Bringing Pennsylvania’s newest casino online later this year will be a genuine privilege, and we look forward to supporting their on-property gaming business by leveraging our US patented iBridge Framework, bridging the internet gambling experience with that of retail gaming.
“Online will remain the growth driver of this industry for decades to come, not just in Pennsylvania but across the nation.”
The deal comes after Flutter Entertainment-owned FanDuel Group in December agreed a new strategic partnership to deliver both its fantasy and sports betting operations to Cordish Companies locations throughout the US.
FanDuel – a client of GAN – and Cordish agreed to initially focus on Pennsylvania, with plans to launch sportsbooks at Cordish’s Live! Casino & Hotel Philadelphia and Live! Casino in Westmoreland County.