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GAN to power Seneca Gaming social casino


Online gaming solutions provider GAN is to provide its social casino and simulated gaming products to New York casino operator Seneca Gaming Corporation (SGC).

GAN is to replace the existing simulated gaming solution with a bespoke product for the operator, which runs three of New York’s leading casino establishments on behalf of the Seneca Nation of Indians.

The B2B software supplier will rebrand SGC’s social play-for-fun offering for both desktop and mobile via its core simulated gaming software, and supply customer services for the platform’s users. GAN will also provide marketing services, which includes acquisition and retention marketing for SGC.

Jeff Berman, chief commercial officer of GAN, said: “We are very excited about the continued adoption of our Simulated Gaming software and eager to work in close concert with Seneca Gaming Corporation to further enhance the user experience for their players. This partnership and integration of GAN’s software will allow SGC to develop more.”

SGC is a leading casino operator in New York state, running Seneca Niagara Resort & Casino in Niagara Falls, Seneca Buffalo Creek Casino in downtown Buffalo, and Seneca Allegany Resort & Casino in Salamanca.

Kevin Nephew, president and chief executive of SGC, said: “GAN’s ability to develop a customized solution from the bottom-up made them the right partner to help elevate our simulated gaming platform. We are pleased to have a trusted partner like GAN and look forward to relaunching this exciting play-for-fun experience for our loyal players in the near future.”

Last month GAN secured the first deal for its new Coolbet sportsbook after signing Letter of Intent (LoI) with an existing client in Virginia. GAN did not disclose the identity of the customer, but did confirm the LoI covers the provision of an online, mobile-first sports betting experience in the US state.