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Genius Sports expands sports betting partnership with PointsBet


Genius Sports has extended its partnership with online gambling operator PointsBet to include its full range of official sportsbook data, content and fan engagement solutions.

The deal, which builds on PointsBet and Genius Sports’ existing content and streaming partnership, will cover data, pre-game and in-play content and engagement solutions for major US sports properties such as the National Football League (NFL) and Nascar.

PointsBet was in August selected as one of the NFL’s approved sportsbook operators, with Genius Sports now set to provide PointsBet access to the NFL’s official play-by-play statistics, proprietary Next Gen Stats (NGS) data and official sports betting data feed.

The agreement will also include data, content and engagement solutions for international competitions like soccer’s English Premier League and soccer from Argentina, Colombia and Mexico.

“PointsBet is committed to providing the fastest and most comprehensive in-play betting experience, and we look forward to enhancing those capabilities by expanding our partnership with Genius Sports,” PointsBet US chief executive Johnny Aitken said.

Genius Sports chief executive Mark Locke added: “This partnership demonstrates the inherent value of official data and its ability to revolutionize the sports betting experience around the world.

“We are thrilled to expand our long-standing relationship as we continue to keep PointsBet powered with the fastest, most accurate sports data available.”