Genius Sports has entered into a sports betting partnership with the Hard Rock Digital arm of Seminole Tribe-owned gambling operator Hard Rock International.
Under the deal, Hard Rock Digital will have access to Genius Sports’ suite of sportsbook solutions, including official sports data from tens of thousands of events per year, customer acquisition and retention tools, and fan engagement solutions.
This partnership will include Genius Sports’ proprietary suite of Nascar’s official data-driven in-race betting markets, in addition to exclusive National Football League official sports data-powered products.
In addition, Hard Rock Digital will gain access to Genius Sports’ portfolio of official data-powered in-play content from other major league US competitions such as the National Basketball Association and Major League Baseball, as well as overseas events including football’s English Premier League.
“Hard Rock Digital is proud to partner with best-in-class partners like Genius Sports in order to curate the best place to play,” Hard Rock Digital executive managing director Marlon Goldstein said.
“Our aspiration is to build the best brand in digital gaming and betting and look forward to partnering with Genius Sports on our launch and beyond.”
Genius Sports chief executive Mark Locke added: “This partnership with Hard Rock Digital will provide millions of customers with immersive and highly engaging live betting experiences, powered by the highest quality official data.
“Across each step of acquisition, engagement and retention, we provide our partners with a unique value proposition that is transforming fan experiences and the entire sports, betting and media landscape.”