Esports Entertainment Group has announced that ggCircuit, the B2B software business it agreed to acquire last month, is set to complete the buildout of the Century Center Esports Arena in Indiana by December.
The Century Center Esports Arena will serve as a destination for esports and gaming enthusiasts, offering visitors the chance to participate in or watch a range of live esports events.
ggCircuit won a six-figure contract for the semi-permanent installation via a competitive public bidding process in late September, and expects to complete the project by the middle of December this year.
The contract win came just a matter of weeks before Esports Entertainment revealed that it had struck a deal to acquire both ggCircuit and esports center operator Helix eSports for an estimated $43.0m.
“We look forward to completing the acquisitions of ggCircuit, Helix, and other exciting, high-growth businesses in the coming months and quarters as we continue to execute on our vision of building the leading global brand in esports,” Esports Entertainment chief executive Grant Johnson said.
ggCircuit’s director of professional services, Michael Winger, said the provider’s pending acquisition by Esports Entertainment would help support the business with similar projects in the future.
“The Century Center project is just one example of the many exciting projects we have underway,” Winger said. “The rapid growth in esports, and the synergies from our acquisition by Esports Entertainment, should allow us to significantly accelerate our revenue growth.”
The ggCircuit and Helix eSports deal was the latest in a number of acquisition agreements struck by Esports Entertainment in recent months. In July, the business also finalised a deal for real-money betting and gaming operator Argyll Entertainment, and also agreed to acquire assets owned by Flip Sports, a peer-to-peer competitive gaming solutions provider, in September.
In August, Esports Entertainment announced a deal to purchase Esports Gaming League (EGL), a British online and land-based tournament operator, with further acquisitions also understood to be in the pipeline, aided by a partnership with independent capital markets adviser Akur Capital.