Gaming Innovation Group (GiG) has signed a four-year platform agreement with existing partner PlayStar Casino, allowing the online operator to expand its offering into Pennsylvania.
Under the four-year deal, GiG will continue to provide its igaming platform technologies to the casino, powering the brand’s expansion into its second state.
The deal is built on a revenue share agreement, and will last for a minimum duration of four years.
Earlier this year, GiG enabled the operator’s launch in the US under a deal allowing it to go live in New Jersey in the fourth quarter of this year. This followed the start-up gaining market access in the state via its partnership with Atlantic City’s Ocean Casino Resort.
Per Hellberg, CEO of PlayStar Casino said: “We are delighted to be partnering with GiG to power PlayStar’s expansion into Pennsylvania. With our preparations firmly underway for our New Jersey launch with GiG, it was a natural progression to leverage that work and replicate our casino offering over the border in Pennsylvania. This will mark the second market entrance for PlayStar in the USA with GiG and we’re looking forward to launching a casino experience like no other.”
Richard Brown, CEO of GiG says: “We are very excited to continue our expansion into the third US state, in particular Pennsylvania that has shown a tremendous amount of growth in the igaming market in a relatively short time period. We also believe the plans that PlayStar have with the customer centric and product driven approach connect very well with GiG’s B2B offering and strategy and we look forward to helping them achieve their ambitions.”
PlayStar said its offering will be driven by personalized features and a focus on delivering optimized customer service, and that it has plans to further its US expansion in 2022.