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King Billy set to enter regulated Ontario market with GiG deal


Kings Media Ltd, which operates the King Billy brand, will enter the Ontario market through a deal with Gaming Innovation Group (GiG).

Under the deal, GiG will supply its platform to Kings Media for an initial period of three years, with an opportunity for renewal.

Ontario’s online gaming market launched on April 4 this year. Since then a number of operators, including DraftKings, Flutter’s PokerStars and Playtech have launched in the province.

“I am particularly delighted to partner with Kings Media, a prominent online casino operator and brand with a great deal of experience, who share our values around personalization, responsible gaming and the importance of regulated markets,” said Richard Brown, CEO of GiG. “We see great potential in Ontario, particularly when we can harness the operational experience of operators like Kings Media.”

“We look forward to working closer with the team to maximize potential through a successful launch into the market, and anticipate this to become a successful client for GiG.”

Earlier this week, GiG agreed to a deal with Novibet, in which it will offer its GiG Comply automated affiliate marketing compliance and screening tool to the operator.

“In our quest to expand to the exponentially competitive Ontario market, we were looking for an industry-leading, future-ready partner,” said Volodymyr Harkusha, CEO of Kings Media. “GiG fit the bill perfectly, not only by ticking and double-ticking all the boxes, but also by impressing us with their clear vision and dedication to the project.”

“We are looking forward to working together with GiG on the mutual challenges ahead and we are certain that this collaboration will enable us to gain a significant foothold in the Ontario market.”