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GiG powers Crab Sports’ launch in Maryland

News

Crab Sports has rolled out online sports betting in Maryland via a partnership with Gaming Innovation Group (GiG).

Under the arrangement, GiG will provide both its platform and sportsbook to the wagering operator.

GiG first announced details of its link-up with Crab Sports in Maryland in June 2022. This was finalized in September of the same year.

The launch makes Crab Sports the 11th operator to go live in the state since it opened its legal online wagering market last November.

BetMGM, Caesars, PointsBet, BetRivers, DraftKings, Barstool, FanDuel, Betfred, Fanatics and SuperBook are also active in Maryland.

“We are incredibly excited to be launching Crab Sports in Maryland,” Crab Sports’ co-founder Derek Baker said. “Together, we have accomplished a tremendous amount to reach this milestone. We’re delighted our partnership has delivered a product to help us compete with the best in the market.

“We are looking forward to demonstrating the power of our localized approach and our shared bright future ahead.”

GiG’s chief commercial officer Marcel Elfersy added: “It’s great to be launching with a localised brand like Crab Sports. We share their vision that Maryland, and indeed the wider US market, can benefit from the opportunities of a strong partnership between operator and provider, building a unique and personalised customer experience that is tailored for local interests.

“This differentiation, we believe, can help our partners compete with the other leading online operators and capitalise on what is a burgeoning marketplace.”