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GNOG adds Genius Sports data services


Golden Nugget Online Gaming (GNOG) has become the latest North American operator to partner with Genius Sports and gain access to its suite of data services.

GNOG will be provided with Genius Sports’ LiveData and LiveTrading solutions, which deliver official data feeds and pricing capabilities across thousands of sporting events per year.

Through the official data and trading partnership, GNOG can access Genius Sports’ portfolio of exclusive, official data rights, comprising the English Premier League, NASCAR, Liga MX, Argentine and Colombian soccer, Euroleague Basketball and NFL.

“The modern sportsbook customer demands an experience that is engaging, reliable and available round-the-clock,” said Thomas Winter, president at GNOG.

“Our official data partnership with Genius Sports is a crucial pillar for us delivering upon these expectations, providing our customers with immersive products on their favorite sports such as the NFL, NASCAR and other global leagues.”

The deal, which also features Genius Sports’ exclusive NASCAR data and NFL Next Gen Stats (NGS), comes amid a busy period for the supplier, which has partnered with Caesars Entertainment and WynnBet in recent weeks.

“We are delighted to partner with Golden Nugget to help them deliver the most compelling live sports betting experience available,” said Mark Locke, chief executive of Genius Sports.

“With official data at its heart, this partnership enables Golden Nugget to increase engagement with their customers while supporting a sustainable sports betting ecosystem.”

Last month, DraftKings agreed to acquire 100% of GNOG from Fertitta Entertainment in a $1.56bn all-stock deal.

GNOG, which has market access agreements in 14 states, recorded revenue of $58.4m (£42.3m/€49.6m) for the first half of 2021, representing a 38.7% increase on the same period last year.