Browse articles by topic

Golden Matrix sees new client boom amid casino shut-down


Social gaming solutions provider Golden Matrix Group has licensed its GM-X platform to 24 new clients, and expects this number to grow significantly, as operators shift online amid the shutdown resulting from novel coronavirus (Covid-19).

Having stated that it did not expect any negative impact from the pandemic last week, Golden Matrix has now revealed that it expects an additional 40 operators to sign up for the GM-X platform by the end of April. 

The Las Vegas-based supplier offers a range of free-to-play casino and marketing solutions to land-based and real-money operators. It claims to work with more than 310 clients, with more than 2m registered users on its platform.

“During these challenging times, which has included the closing of many land-based casinos, Golden Matrix – and other companies in the online gaming sector – are beginning to see an increase in consumer demand for online gaming services,” Golden Matrix chief executive Brian Goodman said. 

“While our heart goes out to all those afflicted by coronavirus, we nonetheless expect the current trend toward online gaming to continue well into the future.”

Goodman said that the current situation had made more and more land-based operators understand the importance of having a strong online presence to be truly competitive.

“In the current coronavirus environment, the only way for these operators to engage with their millions of users is through digital means,” he said. “This is what Golden Matrix brings to the table.”