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Greentube enters US market through NJ deal with GNOG


Novomatic’s online division Greentube will enter the US market, through a new partnership with Golden Nugget Online Gaming (GNOG) in New Jersey.

The supplier said the supply deal is the first of many that will see it expand across the US with more operators and into more states, including Michigan and Pennsylvania.

Michael Bauer, chief financial officer and chief growth officer at Greentube (pictured below), said the US would prove to be a key market for Greentube.

Michael Bauer
Greentube’s Michael Bauer

“The US offers unparalleled potential and is a key territory for us going forward as regulation continues to make headway across different states,” Bauer said. “Finally making our debut in New Jersey is a huge achievement for us and we are thrilled to partner with such a renowned operator as Golden Nugget and to introduce our content to their customers. 

“We see this market entry as a first and very important step into the US market and are preparing ourselves for future launches in Michigan and Pennsylvania as well.”

Warren Steven, vice president of Golden Nugget Online Gaming, said Greentube’s record of success in Europe meant the operator was confident the games would be a success.

“Greentube is a supplier with a great track-record in Europe, having developed blue-chip titles, as well as innovative new games, that have proven longevity in numerous markets,” he said. “This partnership will significantly enhance our existing offering with premium content, and we are excited to be the first operator in the US to give our customers access to the Greentube portfolio.”

The announcement comes soon after GNOG agreed a deal will see the business acquired by sportsbook giant DraftKings in a $1.56bn all-stock deal. Through the deal GNOG’s chairman, chief executive and largest shareholder, Tilman Fertitta will join the DraftKings board.