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GVC launches US foundation for CSR


GVC holdings has launched a foundation to oversee responsible gaming, corporate compliance, and sports integrity in the US, as well as two corporate social responsibility initiatives in the market.

The moves follow the creation of the GVC Foundation, a body founded in September to execute GVC’s global corporate social responsibility strategy.

The US Foundation will manage GVC’s existing projects in the United States, including its partnerships with Harvard Medical School, the National Council on Problem Gaming and the National Centre for Responsible Gaming, as well as launching new initiatives.

“This new US Foundation extends our Global Foundation,” Martin Lycka, director of regulatory affairs at GVC Holdings, explained. “The range of new initiatives and quality of partnerships express our global commitment to corporate social responsibility.”

The company also announced a program helping military veterans with gambling addictions, in collaboration with the National Council on Problem Gambling as well as the first US gaming, integrity and compliance educational program, in partnership with Seton Hall Law School.

The Seton Hall collaboration will begin with a three-day “boot camp” in March 2020, in which attendees will receive a primer on laws, regulations, and best practices regarding gambling compliance.

“We are excited about the opportunity presented by this collaboration with GVC Foundation to provide high quality gaming integrity programming,” Kathleen M. Boozang, Dean of Seton Hall Law, said.

The partnership with the National Council on Problem Gambling will see responsible gambling programs introduced for active military members and veterans in 2020.

William J. Pascrell, III, trustee of the foundation and partner at Princeton Public Affairs Group, said he hoped the organization can be a trailblazer in the field of responsible gambling.

“As the first Foundation of its kind in the US, we intend to lead the field for responsible gaming, corporate compliance and integrity,” Pascrell said. “This is gaming giving back to its players.”