Gaming Innovation Group (GiG) has agreed to extend its partnership with Hard Rock International and support the casino operator with the launch of its new sportsbook offering in Iowa.
The sportsbook will initially launch as a land-based service on the casino floor at the Hard Rock Hotel & Casino Sioux City, with an online and mobile offering set to follow in the fourth quarter of 2019.
Iowa’s regulated sports wagering market opened for business on 15 August and generated $2.2m in revenue from the first 16 days of legal betting.
“We’re excited to extend our partnership with GiG to support sports betting in Iowa, and further grow our sportsbook portfolio,” Hard Rock’s senior vice president of online gaming, Kresimir Spajic, said.
Richard Brown, acting chief executive of GiG, added: “After a successful launch in New Jersey, I am delighted to further deepen the relationship with Hard Rock, delivering on our strategy to grow with our partner by entering a new state in the US with our sportsbook.
“The agreement is both a testament to our know-how and prowess to lead a land-based casino into the digital world of betting, and a strong validation of GiG’s commercial and product delivery capabilities.
“We are looking forward to growing with our partner long term. We have mutual ambitions to entertain consumers with a safe and exciting first-class sports betting experience.”