International Game Technology (IGT) has entered into a long-term sports betting partnership with US casino operator Boyd Gaming.
Under the agreement, IGT will provide Boyd with its PlaySports platform to support the operator’s retail sportsbooks throughout Nevada, along with its mobile sports app and online sports betting portal.
Boyd will also deploy IGT’s self-service PlaySports kiosks throughout its Nevada-based gaming venues.
IGT said that its platform will allow Boyd to offer improved backend system navigation, as well as update app content in line with real-time data and betting trends.
In addition, customers in Nevada will have access to a range of new bets, features and conveniences.
The two parties plan to take a phased approach in rolling out the features and services through the partnership.
“IGT and Boyd Gaming will create a dynamic omni-channel sports betting product that is sure to stand apart in Nevada, the most mature and high-volume sports betting destination in the US,” IGT PlayDigital senior vice president Enrico Drago said.
“IGT’s PlaySports platform enables Boyd Gaming to differentiate its sports betting product in meaningful ways that position them to attract new players and grow revenue in the segment.”