International Game Technology (IGT) has obtained regulatory approval in Nevada for its PlaySports platform for retail and online sports betting.
The London-headquartered technology supplier said it will now target the expansion of its sports betting enterprise in the US’s most established state for gambling through the PlaySports solution, which is now live in 16 US states.
IGT initiated the required Nevada field trial process for its PlaySports technology at Boyd Gaming properties in August 2020 and is currently powering Boyd Gaming’s entire sports betting enterprise in the state.
PlaySports has processed almost two billion bets globally since it was launched more than a decade ago, powering operators in Europe, Latin America and Asia, including customers such as OPAP and Lottomatica.
“Achieving Nevada regulatory approval for our PlaySports technology enables IGT to extend our sports betting expertise to our many, long-time customers throughout the state and notably differentiates IGT from many other B2B sports betting platform providers,” said Enrico Drago, IGT PlayDigital senior vice president.
“IGT’s PlaySports platform is equipped with a high-performance betting engine that delivers an exceptional player experience, an integrated Player Account Management module that enables operators to drive player acquisition and retention through bespoke offers and promotions, and a modular design that enables our PlaySports customers to scale their offering with new market opportunities.”
Last year, IGT expanded its sports betting and online gambling agreement with Flutter Entertainment-owned FanDuel Group to cover the entire US market via the PlaySports platform.