Gaming solutions giant International Game Technology (IGT) has expanded its PlaySports product for the US sports betting market, setting up full-service trading team based in Las Vegas.
The supplier intends to offer a complete solution for operators seeking a single sports betting service provider, combining round-the-clock oddsmaking with localized pricing for pre-game and in-play wagering. The product also offers continual monitoring and optimization for customers.
Operators using the PlaySports product will gain access to on-call advice for the day-to-day running of their operations, as well as original promotional bets, parlay and combination wagering, and IGT-designed retention and acquisition strategies.
IGT PlayDigital’s senior vice president, Enrico Drago, said: “IGT PlaySports’ pure B2B focus, the trading team’s in-depth knowledge of regional and local betting preferences and trends, and the company’s favorable regulatory standings in tribal and state-governed jurisdictions across the US continue to create opportunities for our customers and drive our nationwide sports betting leadership.”
“The flexibility and reliability of the IGT PlaySports platform has long been one of its greatest attributes, and adding services such as those provided by our Trading Team completes the solution.”
IGT PlaySports is currently deployed in 14 US states, and 40 gaming outlets across the nation. It has been provided to the sportsbook arms of a range of operators, including land-based casinos, lotteries and racetracks, and via mobile apps in Nevada, Illinois, Colorado, Michigan, New Jersey, New York, Pennsylvania, Arkansas, Oregon, Indiana, Iowa, West Virginia, Mississippi and Rhode Island.
IGT recently posted its results for Q2 2020, showing a drop in revenue of 48.4%, with the business posting a net loss of $279.6m (£214.7m/€237.6m), amid worldwide disruption from the novel coronavirus (Covid-19) pandemic.
When the results are broken down by area, the biggest decline reported was for the North America gaming and interactive segment, which saw its contribution fall 65.0% to $96m.