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Incentive Games enters US market through Intralot deal


Incentive Games has announced a 36-month deal with global gaming operator Intralot to launch a collection of free-to-play games on Intalot’s betting products for the Montana and Washington DC lotteries.

The deal, which will see Incentive’s Margin Selector, Dream Team and Bracket games available for NBA and NFL contests, marks Incentive Games’ entrance into the US market. The first products have already launched for the NCAA’s 2021 Basketball Tournament.

Incentive says that Margin Selector already boasts tens of thousands of daily players, with over 70% of customers playing for consecutive weeks.

“Intralot is a power player in the global online and mobile gambling industry and is one of our most significant partners to date.” said John Gordon, chief executive of Incentive Games.

“As the US market continues to roll out and mature, operators will have to think outside the box to acquire and retain players at scale, and our Free-to-Play games have proved to be incredibly successful in this regard.”