Gaming solutions provider Inspired Entertainment has secured a deal to launch its virtual sports titles with bet365 in New Jersey, and also agreed to provide a selection of its online casino games to 888.
bet365 will become the first online operator in New Jersey to launch Inspired’s virtual sports content within a sportsbook environment.
Virtual sports games will runs across 11 channels on bet365, with players having access to more than 4,800 events per day. Games will include football, soccer, stock car racing and horse racing.
bet365 launched in New Jersey in September 2019 via a partnership with Hard Rock Atlantic City.
“We’re excited to be providing our virtual sports to bet365 as they expand in the US; we’ve enjoyed many highly successful product launches with them over the years and we’re confident this will be no exception,” Inspired’s chief commercial officer Steve Rogers said.
Meanwhile, 888 will launch a range of Inspired’s online casino content for its 888casino branded sites.
The agreement will cover online casino games, interactive games, virtual games, sports and lottery selections. Content will be made available to customers in a host of markets across Europe and North America.
“Our games are very popular throughout Europe and we are sure they will be loved by 888 customers,” Inspired vice president of interactive games Claire Osbourne said.
“North American growth is a key priority for Inspired and working with 888 in New Jersey and beyond is a major step in building our North American presence.”