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Iowa introduces online registration for sports betting


Sports bettors in Iowa are now able to register online, rather than only in person, as of 1 January, which has led BetMGM to launch in the state.

Sports betting – both retail and online – was legalised in Iowa in August 2019. However, online customers were required to create their account in person at a casino in the state for the first 18 months after the bill passed.

With that period expiring at the start of 2021, players may now register for accounts online.

With the news, BetMGM – the joint venture between potential merger partners Entain and MGM Resorts – has launched in the state.

“I can’t think of a better way to kick off the new year than by launching BetMGM in Iowa, a state well known for its passionate sports fans,” BetMGM chief executive Adam Greenblatt said. “Our connection with MGM Resorts enables BetMGM users in the Hawkeye State to earn rewards, from hotel suites to dinners at award-winning restaurants, all while engaging in the excitement of our cutting-edge sports betting experience.”

William Hill, PointsBet and newly-listed Rush Street Interactive (RSI) have already confirmed that they have begun onboarding new customers remotely.

“The state of Iowa continues to be a great priority for the PointsBet team, and we are fortunate to work alongside terrific partners in Catfish Bend Casino,” Johnny Aitken, PointsBet USA CEO, said.”We both are tremendously excited for what is effectively a second launch of Iowa sports betting with remote registration now in play.

“The PointsBet mobile app and digital sports betting product is extremely fast and easy to use, features exclusive product features and betting options, offers the most bet types in the world across the four major U.S. sports, and perhaps most importantly, is specifically tailored for the local sports fan.

“We believe the great folks in the Hawkeye State will love what PointsBet has to offer and certainly look forward to the interest and feedback to come.”

RSI president Richard Schwartz said he was confident that players would appreciate the convenience of remote sign-up.

“We are thrilled to make history by offering players in the Hawkeye State the opportunity to wager on a broad range of exciting sports betting options from the convenience and comfort of their own homes,” Schwartz said.

 “RSI has earned the trust and preference of players in the Midwest region and across the country by developing a high-performing, secure, reliable online sportsbook and constantly innovating our offerings.”