Sports betting solutions provider Kambi Group has agreed to provide its sportsbook product to LMG Gaming (LMGG), an entity owned by Puerto Rican media business Liberman Media Group (LMG).
Under the deal, LMGG’s ApuestaPR betting brand will roll out the Kambi sportsbook initially on mobile, with plans to also launch retail sports betting through a network of outlets throughout Puerto Rico.
ApuestaPR will also make use of Kambi’s APIs and marketing tools, as well as utilize a range of marketing opportunities on LMG’s Teleonce television network.
“After extensive research the choice was clear, Kambi is by far the best-in-class sportsbook in the industry and we are honored to build our business in Puerto Rico with them,” LMGG partner Winter Horton said.
“With our top-rated Teleonce television network providing unlimited marketing and our key retail relationships, we are very confident that ApuestaPR will be the number one sports betting platform in Puerto Rico.”
Kambi co-founder and chief executive Kristian Nylén added: “Partnering with LMG Gaming is an exciting opportunity, as they are on a mission to create the most engaging sports betting product in Puerto Rico.
“By leveraging Kambi’s enhanced empowerment and marketing tools, alongside its popular Teleonce brand, LMG Gaming will be able to reach its target audience and drive player engagement through a bespoke betting experience.”