Kindred Group has secured final approval from the New Jersey the Division of Gaming Enforcement to launch its proprietary gaming platform in the US state.
The roll-out, Kindred said, would improve flexibility and performance through a richer set of analytics and data, as well as give Unibet customers in New Jersey an enhanced experience where products and content can be better tailored.
Kindred added that the new platform would cater for its wider, safer gambling approach in accordance with local needs and requirements.
The platform is due to go live in New Jersey mid-May and will be continuously improved post launch while Kindred also said that it expects to continue the roll out of the platform in Pennsylvania during the second quarter 2023.
“I am very pleased that we are now able to launch our own Kindred platform in New Jersey, and I am immensely proud of everybody at Kindred who has made this possible,” Kindred’s chief executive Henrik Tjärnström said.
“Introducing the Kindred platform to our customers in New Jersey will provide the entertainment and experience enjoyed by our customers in Europe. We are now finally able to show off our true Unibet product.”