The Kentucky Lottery has revealed that it generated $1.45bn in sales in its fiscal year 2021 to date, between July 2020 and May 2021.
With the last month of the fiscal year still to be reported, sales have already surpassed the $1.20bn recorded in the full fiscal year 2020.
FY21’s sales figures are 35.3%, or $379.4m ahead of the same period in FY2020, and $284.0m or 24.3% ahead of the operator’s budget.
Scratch-off tickets continued to be the lottery’s biggest driver of increased sales, bringing in $880.6m by the end of the period. This puts scratch-off sales 34.1% ahead of the previous year-to-date.
Online instant play games brought in a further $105.5m, and total ilottery sales were up $84.4m from the same period last year. Instant play games are now the operator’s third largest product in terms of sales, after scratch-off games and Pick 3.
The results were announced at a meeting of the lottery’s board of directors last week, which also set out the budget for FY2022. This includes a total sales goal of $1.59bn with an income before transfer of dividends of $339.5m.
The board has also approved a contract with Scientific Games and Optimove for a customer data platform, email marketing solution and related services. The operator’s FY2022 retailer incentive plan, rules and regulations for 10 scratch-off games, and new or amended rules for six instant play games have also been ratified.
“The entire board is so pleased at how this fiscal year is shaping up to end,” said board chairman Mark F. Sommer.
“To continue to set and break records like this in the face of the most challenging of circumstances is nothing short of remarkable. We appreciate and commend the hard and very effective teamwork of our staff and lottery retailers to make this happen.”