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MGM and BetMGM launch first omni-channel slot experience for US players


MGM Resorts International, together with its BetMGM joint venture with Entain, have launched a new omni-channel slot experience for players in the US.

Developed in collaboration with Everi Holdings, MGM Riches will allow customers to play certain slot games online via BetMGM and as a traditional land-based slot games MGM Resorts properties across the country.

MGM Riches will comprise an initial two themes in MGM Riches Triple Ruby and MGM Riches 5x Sapphire, with gameplay consistent and MGM’s casino properties and while playing online with BetMGM’s internet casino platform in Michigan, New Jersey and Pennsylvania.

The offering is also due to launch in West Virginia in the near future.

MGM Riches will also leverage the MGM Rewards and BetMGM Rewards programs, with loyalty members able to earn tier credits with each spin and unlock tier-based benefits for redemption at MGM’s land-based destinations as players earn credits across both channels.

“MGM Riches is designed to engage and entertain our slot customers wherever they choose to play,” MGM Resorts’ senior vice president of slot strategy Mike Gatten said.

“With guest experience at the core of what we do, we created this custom game for our loyal slot customers who enjoy playing their favorite games and earning rewards even when they’re not at one of our properties.”

BetMGM’s vice president of gaming Angus Nisbet added: “The launch of MGM Riches directly connects BetMGM’s leading online casino offerings to MGM Resorts iconic destinations. We are thrilled to offer this first-of-its kind slot and to continue to bring innovative content to our players.”