MGM Resorts International and BetMGM have boosted their responsible gambling provision through the renewal of their long-term partnership with British Columbia Lottery Corporation’s (BCLC) GameSense program.
The group and its joint venture said GameSense enhances both businesses’ guest and customer service models by focusing on positive, transparent and supportive conversations with players about how to gamble responsibly. The extended deal will run for a five-year period.
MGM Resorts, which first licensed the program in 2017, said more than 62,000 employees have received GameSense training in the past year, with 300 achieving the highest GameSense Advisor status.
Since incorporating GameSense into its platform, BetMGM has provided responsible gaming information to more than 100,000 customers each month through website visits and direct email correspondence.
“Through our partnership and collaboration with BCLC, we’re proud to set the standard and do our part to ensure that gaming is an enjoyable experience,” said Bill Hornbuckle, MGM Resorts’ chief executive and president. “As the industry expands, we will continue to provide players tools and capabilities that empower everyone to play responsibly.”
GameSense signage also continues to be displayed prominently throughout MGM Resorts properties and on marquees. In addition, GameSense messaging and responsible gaming tips are being delivered to guests on more than 35,000 television screens in MGM Resorts hotel rooms across the country.
BetMGM fully integrated GameSense into its desktop and mobile platforms last year. GameSense’s integration into BetMGM offers players information on how to set responsible gaming limits, while dispelling common gambling misconceptions.
Pat Davis, BCLC president and chief executive, added: “We’re proud to continue providing MGM Resorts with the tools to offer the GameSense experience at its properties and online at BetMGM. When we work together to develop best practices and share learnings that support positive play, we can reduce harm and make gambling safer throughout the industry.”