MGM Resorts will launch a reimagined and rebranded loyalty rewards programme on 1 February, which it claims will offer “unprecedented” access and new benefits to guests at its properties across the US.
The programme will be rebranded from M Life Rewards to MGM Rewards, and extended to let customers earn MGM Rewards Points when they play, stay or dine at its properties.
Previously customers could only earn points from gambling at MGM properties, but will now be able to accumulate points that can be redeemed for complimentary food and beverage, entertainment, hotel stays and other experiences.
There will still be additional incentives for gamers, with slots players able to earn Slot Dollars, previously known as PointPlay, when they gamble at MGM’s casinos.
The five member tier levels – Sapphire, Pearl, Gold, Platinum and Noir – will remain in place. Members that reach the Pearl tier will be eligible for complimentary ticks to MGM Rewards concerts, and not have Rewards Points or Slot Dollars expire due to account inactivity.