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MGM Resorts brings in Yang as customer and innovation chief


MGM Resorts International has appointed Daniel Yang as its new chief customer and innovation officer.

In this newly formed role, Yang will lead the company’s global consumer success strategy. MGM Resorts said he will focus on maximising growth and profitability “at the intersection of digital technology and the guest experience.”

Previously, Yang held the role of chief strategy officer at Aristocrat Leisure Limited.

Prior to that, Yang held various strategy, general management and operating roles at media company Viacom – now known as Paramount. He was also CEO and co-founder of a mobile gaming start-up and worked at the Booz Allen & Hamilton consultancy.

Digital products

Yang said he will relish the opportunity to help MGM Resorts to “create and deploy high-impact digital products and services.”

He added: “The company and its leaders are driven to position MGM Resorts as the world’s premier gaming entertainment company.”

MGM Resorts CEO and president Bill Hornbuckle described Yang as “a progressive, strategic thinker.” He added: “[Yang has] a wealth of industry experience leveraging technology and digital strategies to enhance the guest experience.

“Dan’s leadership will be instrumental as we continue to drive organic growth through sales, marketing, loyalty, and product development.”

New developments

In March, MGM Resorts unveiled a new omnichannel slot experience for US players. The launch was in partnership with BetMGM – a joint venture between MGM Resorts and Entain.

This week, BetMGM reported $944.0m in net revenue for H1 2023. BetMGM’s market share stands at 27% for igaming and 11% for online sports betting in the US.