The Michigan Lottery has launched a new omnichannel program in partnership with Pollard Banknote, which features video game character Pac-Man.
The program includes a $2 instant ticket, a $1 pull-tab ticket and an online instant game – all of which are Pac-Man themed – produced by Pollard Banknote.
Players can win a top prize of $30,000 on the instant ticket.
The Pac-Man brand licence, which is available under Bandai Namco Entertainment America, can only be obtained through Pollard Banknote as part of its Retro Collection.
“The Michigan Lottery’s decision to launch an omnichannel Pac-Man program leverages a well-known brand that provides players with a multifaceted play experience, maximizing engagement across all Lottery channels,” said Donna Preziotti, senior director of sales and marketing at Pollard Banknote.
“With a fulsome marketing campaign that includes point of sale and digital advertisements, we are confident that this program will resonate with players and will be a welcome addition to the Michigan Lottery’s existing portfolio of successful instant tickets, pull-tabs, and online instant games.”