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Mississippi betting market struggles in July


Mississippi’s regulated sports betting market has recorded a month-on-month decline in revenue for July, with amounts wagered also down over the month. 

Total handle declined to $13.83m, while revenue for casinos in the state’s coastal, central and northern regions was €1.05m, down 35.2% from June’s €1.63m, suggesting a win percentage of 7.87%.

As in previous months, the majority (54.0%) came from Mississippi’s coastal casinos, though sports wagering revenue of $568,952.96 represented a 19.9% fall from June’s total of $709,901.16. Punters in the region wagered a total of $8.66m, down marginally from June’s $8.99m.

Northern casinos contributed a further $295,124.70 – down 46.3% month-on-month – with revenue from casinos in the state’s central region falling to $365,365.35.

With the Major League Baseball (MLB) season in full swing, the sport contributed the lion’s share of revenue, accounting for $782,758.40, or 74.3% of July’s revenue, and $10.16m of total handle.

Sports parlay cards also proved popular, accounting for $1.76m of stakes, and $302,488.57 of market revenue.

While the parlay cards that attracted the most wagers came from the coastal region, an especially high win percentage in the northern region, of 24.35%, saw it contribute the vast majority ($209,025.35) of parlay revenue.