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NBC Sports establishes new division for dedicated betting focus


NBC Sports has established a new division to streamline its development efforts in betting, gaming and a number of other areas.

Overseen by NBC Sports’ Digital & Consumer Businesses, the new NBC Sports Next division will focus on digital applications in sports and technology, covering betting, gaming and emerging media, as well as youth and recreational sports and golf.

NBC Sports Next brings together platforms from each of these markets under a united brand in a move the broadcaster said would provide fans with more intuitive sports experiences.

The betting, gaming and emerging media are of the new division includes sports wagering, prediction and gaming resources such as NBC Sports EDGE, formerly known as Rotoworld, as well as NBC Sports Predictor and NBC Sports Audio.

“NBC Sports has never shied away from being a leader at the crossroads of sports and technology,” NBC Sports Next executive vice president Will McIntosh said. “We’re proud to bring our top products and teams together under one integrated brand that will serve as a permanent home for opportunities across applications and technologies.

“Wherever sports and technology evolve, our partners and customers can trust that NBC Sports Next will be there.”

Operating as a combined entity, NBC Sports Next will provide products to more than 30 million players, coaches, athletes, sports administrators and fans across 40 countries.

NBC Sports Next chief customer officer Jody Vogelaar added: “With this brand transformation and unique position within the media industry, NBC Sports Next’s portfolio of mobile and digital applications in the sports and entertainment space provides unparalleled experiences for our partners, advertisers, customers, athletes and fans.”