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NCAA conference brings in Sportradar for integrity education drive


The National Collegiate Athletics Association (NCAA) affiliated America East Conference has partnered Sportradar’s Integrity Services division to launch an integrity education program for its student-athletes.

This will see Sportradar design educational material to be distributed to America East athletes, which comprises students from colleges in the Northeastern US. 

This will cover topics such as best practices for identifying and reporting integrity concerns, and explain rules and regulations governing sports betting and match-fixing. 

The materials will also provide information on responsible gambling and the misuse of inside information, as well as case studies of match-fixing incidents. 

The sports data and integrity specialist is also advising America East administrators as they implement processes to manage the intake, review and investigation of integrity concerns. 

“As regulated sports betting expands across the US, America East recognizes the risks this can pose to student-athlete well-being and the integrity of our competitions, and we wanted to work with experts to help protect our athletes and competitions,” America East commissioner Amy Huchthausen explained. 

“Sportradar Integrity Services is the leader in this field in the US and globally, and it was a straightforward decision to trust them with this important task and mission.”

Sportradar’s North American head of integrity services Andy Cunningham added that the suppler was proud to play a key role in efforts to preserve the integrity of collegiate sports. 

“College sports face unique integrity concerns due to the youth and amateur status of their athletes and the substantial betting interest in their competitions,” he said. 

“America East has taken a proactive and thoughtful approach to this topic, and we’re honored the conference has placed its trust in Sportradar.”

The America East Conference was established in 1979, and currently sponsors 18 men’s and women’s sports, though none of its teams have never won a national NCAA title.