Online lottery solution provider NeoPollard Interactive (NPi) has announced that its US operator partners including the Michigan, Virginia, New Hampshire and North Carolina Education Lotteries, achieved top line sales totalling $2bn in the fiscal year 2020.
FY20 is the twelve-month period ending June 30, 2020 in each of the states except Michigan, which concluded the fiscal year on September 30.
The supplier said that across its network, all ilottery programs experienced significant growth compared to FY19.
The Michigan Lottery achieved a total sales increase of 86% and since its launch has contributed over $500m before operating expenses to the Michigan School Aid Fund.
The Virginia Lottery saw growth of 29% in online subscription sales in FY20, the supplier said, and the New Hampshire lottery recorded over 142% growth in sales in its first full fiscal year of ilottery operations.
North Carolina’s program, which was converted by NeoPollard to enable the sale of draw games online, was live for eight months in FY20 and achieved top line sales 57% higher than the full FY19.
“Since its inception, NPi has been dedicated to delivering the most entertaining, engaging, and profitable ilottery programs to our customers,” Liz Siver, general manager of NeoPollard Interactive, said.
“Covid-19 has highlighted the importance for lotteries to diversify their sales channels. At NPi our mission is to enable lotteries to generate revenue through online channels and FY20 proved the significance of this channel to grow our customers’ overall lottery sales performance.”
“We are proud that our industry-leading products and services have helped our ilottery partners continue to drive sales, engage with players, and maximize revenue for the many good causes they support.”
In January, it was announced that Pollard Banknote, joint owner of NPi, had signed a definitive agreement to acquire lottery management and ilottery technology specialist Next Generation Lotteries (NGL) for €36m (£32.5m/$44.2m).
NGL supplies retail lotto systems and online lottery platforms to the industry, and is primarily focused on Europe and Asia.