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New Hampshire sportsbook market rebounds in March


New Hampshire’s sports betting market has bounced back from its post-Super Bowl dip, with handle for March growing to $78.8m and revenue rising to $2.5m. 

It was one of a number of states to smash revenue and handle records in January, in the run-up to Super Bowl LVI before betting activity fell sharply in February after the National Football League showpiece. 

This saw amounts wagered fall 28.8% month-over-month to $70.9m, with revenue dropping to $1.0m for the month. 

However, the market recovered in March, with handle across online and retail outlets up 11.2% compared to February. This also represented a 41.2% year-on-year increase. 

The majority of bets were placed online, with $60.3m staked through the DraftKings app. 

A further $18.5m was wagered at retail outlets, with three DraftKings-branded sportsbooks live in the state, in partnership with the NH Lottery. 

After winnings, gross betting revenue for March totalled $5.3m, a 24.2% jump from March 2021. Online was once again the dominant channel, accounting for $4.8m (or 91.3%) of the monthly total. Retail betting revenue came to $460,420, a 54.2% month-over-month decline.