The New Hampshire Lottery has revealed that it processed more than one million sports bets during the first six weeks of regulated sports wagering in the state.
Since the Lottery and partner DraftKings launched legal online and mobile sports betting on December 30, 2019, more than 36,923 registered users wagered over $28.6m on sports.
The Lottery also revealed that the landmark one-millionth wager was placed on February 8, with the overall total to date standing at approximately 1.15m bets.
“When it comes to sports betting, New Hampshire is carving out its status in granite as New England’s premier destination,” New Hampshire Governor Chris Sununu said.
“Players have already placed more than 1.15m sports bets since the New Hampshire Lottery launched sports betting and with March Madness right around the corner, sports betting’s momentum shows no signs of dissipating.”
New Hampshire Lottery executive director Charlie McIntyre added: “The New Hampshire Lottery is proud to have reached this milestone in such a short time frame but we firmly believe this is just the tip of the iceberg when it comes to sports betting.
“Sports betting represents a natural evolution for the New Hampshire Lottery and we have a responsibility to maximize revenue to benefit our schools.”
Consumers in New Hampshire are permitted to place bets either digitally or at approved retail locations. Communities across the state have the option to put the question to voters as to whether to allow sportsbook retail locations to open within their communities.
The Lottery said it is continuing to engage towns with spring town meetings to provide further information on sports betting.
Earlier this month, the Lottery also revealed that players in the state bet a total of $17.3m on sports during the first full month of legal wagering. Full details for the January performance were not disclosed, but the Lottery did reveal that net profit from sports betting in January came in at more than $1.2m.