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New Jersey gambling revenue reaches $470.7m in August as betting margins improve

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Gambling revenue in the US state of New Jersey increased 10.1% year-on-year to $470.7m in August following growth across all market sectors, despite a decline in betting handle.

Revenue for the month was comfortably ahead of $427.7m in August of last year, but 2.1% lower than $480.7m in July of this year.

Land-based gambling brought in $274.0m during the month, up 4.4% on last year. This included $204.3m of slot machine revenue, a 3.2% year-on-year rise, and $69.6m from table games, up 8.2% on August 2021.

Internet gaming revenue jumped 16.1% from $113.2m to $131.4m, solely due to a 16.6% hike in online slots revenue to $129.2m. In contrast, internet poker revenue slipped 9.7% to $2.2m.

The Borgata again claimed top spot in online gaming revenue this area of the market with $41.8m, ahead of Golden Nugget on $31.3m, then Resorts Digital with $30.7m.

Sports betting had its best month for some time, with revenue jumping 25.5% year-on-year to $65.3m. This was the highest figure since March 2022, despite a 17.7% drop in the state’s handle to $546.8m, with online spend at $509.2m and retail $37.6m.

The Meadowlands and FanDuel were the clear leaders in sports betting with $33.2m in revenue, some way ahead of Resorts Digital, which has deals in place with DraftKings and Flutter’s Fox on $33.2m. The Borgata was third with $7.0m.

In terms of year-to-date performance, overall gambling revenue in New Jersey for the seven months to the end of July was $3.38bn, up 13.2% year-on-year.