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New Jersey iGaming Dashboard – August 2019


iGaming Business and Ficom Leisure are pleased to present the New Jersey iGaming Dashboard, providing revenue and product metrics on the state’s regulated market.

The data is updated monthly following the official release of figures from New Jersey’s Division of Gaming Enforcement (NJDGE).

New Jersey’s online gambling market performed well in July, with sports betting the standout vertical of the month. Revenue from legal wagering almost doubled month-on-month to $17.9m. 

Meadowlands Racetrack, which counts FanDuel among its sub-licensees, continues to lead the way. It was responsible for $9.1m of the market total, more than 50% of all revenue generated in the state over the month. 

This leaves FanDuel’s leading rival DraftKings, partnered with Resorts Digital, lagging behind. Its revenue of $3.7m amounted to market share of 20.8%.

However the pair remain by far the most popular sports betting brands for players. Monmouth Park and its partner William Hill took third place with an 11.0% market share.

The Borgata, partnered with GVC Holdings, saw revenue grow strongly month-on-month, aided by the opening of a new retail sportsbook. It could see its market share increase from July’s 4.8% over the coming months, with the GVC-MGM joint venture Roar Digital on track to roll out its offering in September. 

There was little change in New Jersey’s igaming market, as Golden Nugget remains on top. It increased its market share by 2.2 percentage points in July, while its closest competitor, Resorts Digital and The Stars Group, slipped to 17.5% market share.

This leaves Resorts Digital just ahead of the Borgata, which increased its share to 16.2%, followed by Caesars Interactive New Jersey, on 12.9%.

Ficom Leisure also provides exclusive monthly estimates on the Italian online market in the Italy iGaming Dashboard, including operator market shares across casino, sports betting and poker. It also provides quarterly figures on the Spanish online market in the Spain iGaming Dashboard and on the Danish online market in the Denmark iGaming Dashboard.

A European corporate advisory firm, Ficom Leisure is a specialist in all segments of the betting and gaming sector.