Online sports betting operator BetMGM has signed a multi-year extension to its partnership with National Hockey League (NHL) franchise the Vegas Golden Knights.
BetMGM will remain an official betting partner of the Golden Knights and benefit from a branding presence on a range of surfaces inside the team’s T-Mobile Arena home in Las Vegas, Nevada.
The operator will also work with the franchise on a series of marketing activations, as well as web advertisements and exclusive co-branded sweepstakes.
“We’re excited to be continuing our great partnership with BetMGM,” Golden Knights president Kerry Bubolz said. “Just like the Golden Knights, BetMGM has become a key experience to the sports and entertainment industry in our community.”
BetMGM chief revenue officer Matt Prevost added: “We’re thrilled to continue what has been a great partnership with the Golden Knights and look forward to more seasons of offering fans truly unique experiences only available on BetMGM.”
In September 2018, the Golden Knights became the first major league franchise in the US to strike an official partnership with a sportsbook when it linked up with William Hill US.
The team is still partnered with William Hill US and also has deals in place with Caesars, IGT, Wynn Resorts and a number of Las Vegas casinos including The D Casino & Hotel and the Cosmopolitan.