Affiliate marketing business OddsChecker has entered into a partnership with boxing icon Floyd Mayweather Jr.
Under the deal, Mayweather worked with OddsChecker on marketing for the 2021 National Football League (NFL) Kickoff, the traditional opening game that marks the new NFL season.
OddsChecker offers odds comparison across a number of major operators. Originally launched in the UK, the brand has made recent efforts to expand across the US.
“I’m happy to partner with OddsChecker for the NFL Kickoff,” Mayweather said. “OddsChecker gives you the best odds, picks and promos for free so you can bet smarter.”
In July, online gambling giant Flutter Entertainment agreed to sell its Oddschecker subsidiary to private equity business Bruin Capital in a deal worth up to £155m (€181.6m/$212.4m).
The transaction will consist of a £135m up-front payment, plus a further deferred payment of up to £20m depending on conditions that were not disclosed.
The deal is expected to close in the third quarter of this year.