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OLG surpasses CAN$1m in wagers during online sportsbook’s first week


Ontario Lottery and Gaming Corporation (OLG) has processed more than CAN$1m in sports bets during the first week of operating its new online sportsbook.

Proline+ launched as the only legal online sportsbook in Ontario on August 27, the same day that single-event sports betting became legal in Canada.

During the first five full days of operation, 74% of all wagers placed on Proline+ were single-event bets, while 37% of wagers were made in-play. OLG also noted that bets on baseball, football and soccer accounted for almost 82% of all wagers on the sportsbook.

“Ontario bettors had been waiting for a best-in-class option to place bets and that’s exactly what OLG has delivered with Proline+,” OLG chief digital and strategy officer Dave Pridmore said.

“We’re experiencing excellent engagement with those who registered early, and we only expect to see the number of new users increase as word about Proline+ continues to spread, particularly as the American football season gets underway next week.”

OLG launched Proline+ in partnership with Sporting Solutions and FDJ Gaming Solutions. The sportsbook leverages Sporting Solutions’ trading services and the FDJ Advanced Betting Platform, allowing customers to engage online and place bets using any connected device.

FDJ Gaming Solutions’ chief executive Xavier Etienne said: “This project is a key achievement for FDJ group who has strong ambitions to develop its betting services in North America thanks to market-leading brand Sporting Solutions.

“We now have a solid foundation to grow to another level and distribute our sports betting pricing, risk management and managed services to those looking to optimize and differentiate their sportsbook.”

Other operators to launch single-event sports wagering during the first week of regulation included Atlantic Lottery via its Pro•Line platform.

Customers across New Brunswick, Newfoundland and Labrador and Prince Edward Island are now able to place single-event bets either online with Pro•Line or at retail locations.

“By offering this option to Pro•Line players, Atlantic Lottery will keep more sports betting revenues within our region while offering world-class responsible gambling features to players,” Atlantic Lottery president and cihief executive Patrick Daigle said.

Elsewhere, Alberta Gaming, Liquor and Cannabis (AGLC) launched its debut online sports betting service in the province.

The new service leverages NeoPollard Interactive’s (NPi) NeoSphere iLottery Technology, as well as Sporting Solutions’ advanced betting platform and trading services.

“AGLC is continuously looking for ways to improve Play Alberta and adding sports betting to the website will give consumers expanded gambling entertainment options.” AGLC acting president and chief executive Kandice Machado said.

“Play Alberta Sports Betting will take the existing sports betting market that players are familiar with and introduce a modern option that presents Albertans with choice and convenience in a safe and regulated environment.”

NPi general manager Liz Siver added: “As AGLC’s online operating partner, NPi provides a complete 360-degree solution, including state-of-the-art technology, our Power Suite of operational services, and engaging digital game content.

“NPi continues to expand and enhance our products and services in order to give Albertans a unified online gaming experience across lottery, casino, and now sports betting.”