The Oregon Lottery’s sports betting brand, Scoreboard, brought in $3.87m in gross gaming revenue (GGR) for January 2021, up 119.4%, from total betting turnover of $34.9m, up 65.3%.
The month saw 26,171 unique active players place 1.1m bets, and 3,504 new customers register with the operator.
Basketball was the most popular betting market recorded, accounting for 46% of all bets placed. American football was the second most popular sport, bringing in 31% of bets, followed by soccer, ice hockey and mixed martial arts, accounting for 8.5%, 3.9% and 3.3% of bets respectively.
The average bet amount placed was $32.30 across all sports.
66% of bets placed were single or teaser bets, while the remaining 34% were combo and systems bets. Pre-match wagers also accounted for 66% of the total bets placed, while 34% were placed in-play.
Despite only accounting for 34% of the total number of bets, in-play wagering brought in 41% of GGR, with an average bet value of $46.28 compared to $25.23 for pre-match wagers.
Operating margin was also higher for pre-match betting at 12.62%, compared to 9.43% for in-play bets.
A statement published by Oregon Lottery earlier this month showed that the Scoreboard app had seen a record number of customers place bets on the Super Bowl LV, as 23,000 customers placed over 150,000 wagers on the event.
The total wagered on the event reached almost $3.5m, the operator said.
Results published in January showed that the Scoreboard app had set a new monthly record for GGR in November 2020, bringing in $4.1m during the month.