Aspire Global-owned game aggregator, Pariplay, has received a full igaming supplier license in West Virginia.
Pariplay is now able to offer local licensees in the state its Fusion aggregation platform, providing access to over 3,000 games from various developers.
The platform hosts over 100 of Pariplay’s proprietary games, in addition to content from more than 60 other studios and suppliers.
Fusion also features a set of marketing engagement tools, which Aspire Global said are soon to be certified in the US, including a bonus engine, live tournaments and free spins, which it said have been proven to boost acquisition, retention and engagement rates.
In January, the supplier was granted an interim certification in West Virginia, and subsequently made its debut in the US market when its content went live in New Jersey in February.
Tsachi Maimon, chief executive of Aspire Global, said: “The US is one of Aspire Global’s prioritized markets and a full license in West Virginia is an important marker in the implementation of our US growth strategy. The US igaming market is growing at an impressive rate and we are determined to be at the forefront of the developments.”
Former Scientific Games director, Quincy Raven, was appointed as managing director of Aspire Global’s US business in July, in order to lead and execute the company’s strategy for the US gaming market.