Penn National Gaming has announced a multi-year agreement between its subsidiary Penn Interactive and Nascar within the state of Arizona.
The deal will see Penn National’s Kambi-powered Barstool sportsbook become the exclusive sportsbook for Phoenix Raceway, which will see the operator gain access to Arizona’s sports betting market.
Barstool will promote Nascar betting odds across its platforms, as well as offering promotions for Arizona-based customers. It will also be featured prominently on Nascar’s social and digital channels.
Penn Interactive senior vice president Jon Kaplowitz said: “Barstool Sportsbook has proven itself to be a market leader in the jurisdictions where it has launched due to a combination of unique offers and a leading mobile experience.
“This new partnership will allow us to engage a passionate sports fan base in Arizona while having access to a best-in-class sports entertainment facility in Phoenix Raceway.”
Arizona will become the latest market Barstool has access to, after Penn National were given clearance to launch the platform in Indiana earlier this year.
Nascar chief digital officer Tim Clark added: “As our first authorized gaming operator, Penn National has been invested in engaging NASCAR fans since we began building our position in the sports betting space.
“We couldn’t be more excited to provide our partners with access to our passionate fan base in the greater Phoenix market.”
Arizona Governor Doug Ducey in April this year signed into law a bill legalizing online sports betting, paving the way for up to 20 sportsbooks to operate in the state. Professional sports franchises and tribal casinos are able to apply for a license.
Last month, the Arizona Department of Gaming has set a provisional launch date of September 9 for legal sports betting in the US state, just before the NFL season begins.