Browse articles by topic

Penn National to launch proprietary game studio with HitPoint Studios acquisition


Penn National Gaming (Penn) has announced that it will acquire HitPoint Studios and its spun-off real-money gaming business, LuckyPoint, to fuel its launch of Penn Game Studios.

Penn Game Studios will comprise an in-house development team that will produce exclusive online casino content for Penn customers.

HitPoint, an independent game development studio, creates mobile games. It spun LuckyPoint – which develops both table and slot games – out in 2019.

“We are incredibly excited to be launching Penn Game Studios, which is another important step in our company’s evolution into the leading omni-channel provider of retail and interactive gaming, sports betting and entertainment,” said Jay Snowden, president & CEO of Penn.

“We will now have the ability to create exclusive content for our audiences, further leverage the Barstool Sports brand and our database of 20 million Mychoice customers, and create cross-marketing opportunities with our brick and mortar facilities.”

The acquisition is set to conclude soon, subject to closing conditions. Upon completion, 30 employees from HitPoint and LuckyPoint will join Penn National Gaming’s interactive division, Penn Interactive.