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Pinnacle enters Ontario regulated market with new license


Pinnacle has become the latest brand to secure an internet gaming operator license in the Canadian province of Ontario, allowing the long-time grey market operator to shift to the locally regulated market.

Approved by the Alcohol and Gaming Commission of Ontario (AGCO), the license will enable Pinnacle to launch its sportsbook products in the regulated Ontario market.

The site will allow consumers in the province able to wager on major North American sports events such as the National Football League and Canadian Football League.

The operators’ B2B arm Pinnacle Solution was also approved for its gaming-related supplier registration, allowing Pinnacle to service Ontario sportsbooks with its trading and risk management services

“Ontario’s sports fans and bettors deserve the best betting opportunities, and we’re excited to now service them with just that with the recent approval of our registration from the AGCO,” Pinnacle chief executive Paris Smith said.

“There’s a robust, fair regulatory regime in place, along with a knowledgeable sports and betting audience, and we’re excited to be able to take our ‘Winners Welcome’ mantra to the market and take Ontarian betting to the next level.”

Last month, it was announced that Ontario’s igaming revenue for the quarter ending 30 June came to CA$162m, the first quarter on record after the market opened in April this year.