Platform provider SkillOnNet is to launch its PlayOjo flagship brand in the US after striking a market access deal with Caesars Entertainment in the state of New Jersey.
Subject to regulatory approval, the arrangement will allow SkillOnNet to launch the PlayOjo brand on its own proprietary software in the state.
SkillOnNet said it plans to establish a local headquarters in the US to support the roll-out and its future expansion plans in the country.
As part of this effort, SkillOnNet said its marketing, product development and technology teams will now focus on securing additional market access partnerships and igaming and media deals across the US.
“This is a milestone opportunity for SkillOnNet; we have seen the immense growth in New Jersey and very successful igaming launches in other US states,” SkillOnNet’s head of corporate development Maor Nutkevitch said.
“PlayOjo offers an unrivalled gaming experience with a huge game portfolio and focus on safe and fair gambling. We are confident that launching this casino-focused challenger brand at this stage of the market evolution, will allow us to build a meaningful market share within few years of operation.“