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PlayStar high-profile hires continue with Acroud’s Vadenbring appointed CFO


Online casino operator PlayStar has appointed Gustav Vadenbring, previously of Acroud, as its new chief financial officer.

Due to begin his role on January 10, Vadenbring will oversee the financial operations of the business and support its ongoing growth plans in North America.

Vadenbring has more than 20 years of experience working in finance, including in his most recent position as chief financial officer at gambling affiliate Acroud.

Prior to this, he also served in senior financial roles at Actic Group, Deloitte and SEB.

“When I got the offer to build up something entirely new and unique together with an experienced team I knew I had to take it and join PlayStar,” he said.

“This is a bold and ambitious company that is looking to disrupt the status quo with an online casino brand and player experience the likes of which have never been seen before in North America and indeed the world.”

Vadenbring’s appointment marks the latest senior hire at PlayStar, which earlier this year also brought in Per Hellberg, previously of Catena Media, as chief executive, as well as Dan Alexander, formerly head of casino at Bet365, as chief operating officer.

“Gustav is a major coup for PlayStar,” Hellberg  said. “He brings with him unrivalled experience in corporate finance and mergers and acquisitions which will prove key to us achieving our goal of becoming the preferred online casino brand in New Jersey and beyond.”

“As a challenger brand it is important that we maintain tight control over our finances while also securing additional investment as and when required, and in Gustav we have someone that is beyond qualified for the job.”

PlayStar plans to launch in New Jersey during the fourth quarter, having already struck up a partnership with Atlantic City’s Ocean Casino Resort to secure market access in the state.

PlayStar also selected Gaming Innovation Group to power the launch of its first igaming offering in the US.