PlayStar has announced the launch of its casino app in New Jersey, featuring a customisable “concierge”.
The app is available on the App Store and Google Play store.
The operator said that personalisation would be a key part of its strategy, with its “concierge” offering personalised recommendations as it receives more data.
To celebrate the launch, PlayStar will reward players with a welcome bundle of a 100% deposit match up to $1,000 and up to 500 free spins for each new player. The launch will also have other promotions such as several high-value local prizes tied to events around New Jersey.
The online casino platform has also shared that all players will be part of the PlayStar Club, an all-inclusive loyalty program that is expected to launch soon. Users will have weekly and monthly rewards, such as weekly cashback, high-end gifts and others.
This launch follows the joining of forces between PlayStar and Colorado land-based group GF Gaming to secure speedy access to the state’s online casino market. Online casino is still not regulated in the Centennial State, but through this partnership, the online casino platform has positioned itself to have fast market access when the vertical is legalised.